12:41am eastern time. I am quietly laughing out loud.
I found above link having searched the phrase "what's in a title?",
having just titled one of my web pages on Mikalogue "that" because I didn't have the desire to name it just yet, and in so doing, named it.
Enjoy. This is funny stuff.
excerpt:
"Selecting a title is one of the points at which the relationship between writer and the editor in the publishing house can become severely fraught. F. Scott FitzGerald drove his unfortunate editor Maxwell Perkins (who, God bless his little cotton socks, also had to cope with Hemingway and Thomas Wolfe and lent all of them money) mad wanting his magnum opus to come out under the title Trimalchio in West Egg. Trimalchio, as every reader will remember, being the rich patron of Petronius's Satyricon. Perkins pointed out that nobody knew how to pronounce Trimalchio, adding that to put a prospective purchaser through the hassle of asking for an unpronounceable book might not be inspired marketing. FitzGerald eventually caved in and went with The Great Gatsby, but never liked it as a title."
Go on now, link the article. I know you want to.
excerpt:
"Selecting a title is one of the points at which the relationship between writer and the editor in the publishing house can become severely fraught. F. Scott FitzGerald drove his unfortunate editor Maxwell Perkins (who, God bless his little cotton socks, also had to cope with Hemingway and Thomas Wolfe and lent all of them money) mad wanting his magnum opus to come out under the title Trimalchio in West Egg. Trimalchio, as every reader will remember, being the rich patron of Petronius's Satyricon. Perkins pointed out that nobody knew how to pronounce Trimalchio, adding that to put a prospective purchaser through the hassle of asking for an unpronounceable book might not be inspired marketing. FitzGerald eventually caved in and went with The Great Gatsby, but never liked it as a title."
Go on now, link the article. I know you want to.
